SO WHAT

Jumping from observation to solution is a common pitfall of innovation.

The process of making sense of information is the slow, hard work (that we love, by the way!) that results in the creation of novel, inspired and meaningful business opportunities. We often call this “the murky middle.” Let us lead you through it.

We have:

  • Conducted market analysis for Achilles tendon treatment devices, flavored wine and insurance reimbursement for continuous glucose monitoring, among many other opportunities.
  • Delivered business plans for a washable foam mattress, migraine treatment device and smart dehumidifier among many other concepts.
  • FPO – innovation services
  • FPO – workshop facilitation